I've been doing a lot of thinking lately about online fundraising campaigns tied to birthday gifts, and have been inviting my nptech colleagues to discuss the topic.
Lately, I've received at least one online solicitation a week from a colleague or acquaintance who would like to invite me to make a donation to a nonprofit in lieu of giving him/her a birthday gift. In almost every case, it's someone for whom I feel respect or even affection, and a cause that is extremely worthwhile. Oddly enough, I've never received one of these requests from any members of my circle of intimates, i.e., folks for whom I routinely buy birthday gifts.
This has led me to wonder how these online solicitations are received in cultures and sub-cultures where asking for a birthday gift is not customary. Are they seen as offensive and presumptuous? This is something that we need to think through, when we plan online fundraising campaigns, especially now that the internet allows us to communicate across national and cultural boundaries. If we encourage our organization's stakeholders and friends to use their birthdays as an occasion to go online to raise money, are we doing more harm than good? By going online to make these pitches for donations to our organizations, our friends and stakeholders may be inadvertently offending others with different cultural norms about gift-giving, and those others may end up blaming our nonprofit organizations as the instigators.
These reflections have also led me to inquire about the norms for the culture in which I live (i.e., English-speaking residents of the U.S.A.), but I am hardly the best person to adjudicate what's appropriate. Indeed, for years now, I've been marking my birthday by going on a silent retreat at a monastery. This only shows how out of step I am.
However, I consider Judith Martin (a/k/a Miss Manners) an excellent arbiter of gift-giving etiquette in this part of the world. Poking around her books and an online index of her columns, this is what I infer about American gift-giving traditions:
o Gift-giving is never obligatory on any occasion
o It is unacceptable for me to imply that I expect a birthday gift
o It is unacceptable for me to ask for cash (or anything at all) as a birthday gift, unless the giver asks what I would prefer
o Gift registries are acceptable, but potential gift-givers must not be directed to them unless they ask me about them
o A charitable cause is not an excuse for me to break any of the aforementioned conventions of etiquette
o It is unacceptable for me to imply that I expect a birthday gift
o It is unacceptable for me to ask for cash (or anything at all) as a birthday gift, unless the giver asks what I would prefer
o Gift registries are acceptable, but potential gift-givers must not be directed to them unless they ask me about them
o A charitable cause is not an excuse for me to break any of the aforementioned conventions of etiquette
Now, I might decide to defy the conventions, or I might decide that Miss Manners is not a valid authority on these matters, but these do seem to be norms that I need to consider.
In my own case, I think it's a tremendous challenge to show ample courtesy and consideration for those with whom I interact face to face and who belong to my most intimate circle. When it comes to relationships that are conducted mostly - or entirely - online, I think it's etiquettically impossible for me to ask them for a cash gift to a nonprofit organization in lieu of a present to me. It's too much of a presumption on my part. I might go online to say, "I know that you care passionately about this cause, so I'm letting you know about an opportunity to support it financially," but I wouldn't tie it to my birthday or any other personal celebration. It's far too easy for me to give inadvertent offense in online communications.
I'm just sayin'. YMMV.


