First of all, a couple of disclaimers:
Ok, now that you know that I am far from objective about ChangingThePresent.Org's model for channeling online donations, I feel free to say that I think it's one of the greatest concepts in ePhilanthropy that's come down the pike. I think it's comparable in brilliance to ModestNeeds, which (for me) is saying a lot.**

The basic idea is that nonprofits can register (for free), and then their stakeholders, friends, and donors can create individualized gift registries for themselves. That way, folks who are celebrating birthdays, graduations, weddings, and other special occasions can show their loved ones what sort of donations for positive social change they'd like to have as presents. It's an exciting alternative to giving or receiving yet another ornamental doily.


It's now possible for nonprofit organizations to register without charge for an enhanced account with ChangingThePresent.Org, and I want to urge them to do it.  Here's an invitation from Robert Tolmach of WellGood LLC:





I am writing to offer a free enhanced listing on www.ChangingThePresent.org.

For the last two years, we have worked with an accomplished group of nonprofit leaders to develop more effective ways for nonprofits to raise money. That group, our board of a dvisors, includes the heads of over 125 prominent nonprofit organizations, such as Amnesty International, Sierra Club, Sesame Workshop, United States Fund for UNICEF, Rainforest Alliance, Ashoka, Grameen Foundation USA, and the Lance Armstrong Foundation, as well as other social sector leaders, such as Nobel Peace Prize Laureate Jody Williams.

The result of our efforts is a new nonprofit website, www.ChangingThePresent.org, which helps nonprofits raise awareness and money. The site is distinctive in that it allows visitors to choose exactly what they want to accomplish to make the world a better place.

Today’s visitors to the site find donation opportunities from many leading nonprofits. They can preserve an acre of the rainforest, give a child her first book, fund an hour of cancer research, or provide a cataract surgery to restore a blind person’s sight.

We hope that tomorrow’s visitors will also see donation opportunities you’re your organization.

ChangingThePresent.org also helps nonprofits capture a share of the $250 billion that people in this country now spend each year buying gifts for one another. Donation gifts offer a more meaningful alternative to traditional presents. (After all, how many of us want another pair of fuzzy slippers?) Wish lists and registries ensure the perfect gift. Personalized printed greeting cards include a photo and description of the gift.

ChangingThePresent is remarkably cost-effective. The transaction fee is just 3% and 30 cents, to cover the credit card fee. For nonprofits that sign up now, an Enhanced Listing will be free through the end of the year. A Premium Listing with more gift opportunities will also be discounted.

To learn more: www.changingthepresent.org/nonprofits/for_nonprofits.

I would be glad to discuss this and answer any questions you may have.

Very best wishes,

Robert

Robert Tolmach
President
WellGood LLC
200 Park Ave South #1406
New York, NY 10003
rtolmach (at) wellgoodllc (dot) com





*  September 9th.  Please do not mark the occasion by giving me an inflatable dog hat or any of the other items enshrined in the
Stupid Gifts Hall of Shame.

** Here's a fabulous gift concept:  go to ChangingThePresent, and make a donation to ModestNeeds in my name!