On Tuesday, I had the privilege of participating in a webinar titled Demographics and Sub-Demographics - Web Analytics Demystified, which was sponsored by the Nonprofit Technology Enterprise Network (NTEN) and led by Jordan Dossett of Antharia. This is a topic close to my heart, since I'm test-driving Site Meter, and have plenty of web traffic data to play with.
Jordan is an excellent presenter - a real jargon-buster! She knows how to explain web analytics in plain language. Her presentation had something for everyone: the artists who do the graphic design, the geeks who are responsible for the back end of the web site, the wordsmiths who create the content, and the strategists who keep an eye on the big picture... more »
