As a sort of counterpoint to the Blogathon (which is a fundraising activity conducted entirely online) , I'd like to call attention to RelayBlogger. The latter is a blog by Chris Dover, who is spending the summer creating a web strategy for a live and face-to-face fundraising event organized by the American Cancer Society (ACS).
In
his blog, which is subtitled, "Cancer, Blogs, and Relay for Life,"
Chris
reflects on how ACS can use new media such as blogs, podcasts,
mobcasts, live journals,
telephone cameras, and photo sharing software to increase the Relay For Life's
effectiveness in fundraising. He does a great job of
offering both techies and potential donors a friendly meeting place in
the middle. In addition to an excellent set of web links,* he
writes blog articles that are friendly and accessible to those who are
more interested in fighting cancer than in the latest cool tools.
I highly
recommend his blog as an ongoing experiment in developing an internet
strategy that complements a multi-location fundraising event.
* But oddly, I had trouble finding links on his blog to ACS's home page or to the Relay For Life homepage
. It's important to make sure that the most basic information is
right at the top of the web page for the benefit of those who are just
getting on board!
(Disclaimer: I have a soft spot for cancer treatment and research, since I was treated successfully for thyroid cancer in 1999. This makes me less than objective about the American Cancer Society.
By the way, this month my doctor ran tests that confirm that I continue
to be 100% cancer free, so while I'm at it, I'd like to put in a plug
for early detection and treatment.)
NPtech
