I sometimes joke that some of the mission-based organizations that I've assisted have earned the title of "Most Fun Client."  This is certainly true of Cooperative Metropolitan Ministries, which is a faith-based social justice organization headquarted in Newton, Massachusetts.  Here are some of the qualities that make it fun to work with CMM:

Although CMM's executive director, Claire Kashuck, is not a technophile, she is one of those nonprofit CEOs who really gets it about the importance making strategic use of technology.  And she plunges in with tremendous good humor.

CMM is an interfaith organization, and I like working with interfaith organizations. 

CMM is one of those rare organizations that really knows how to make some very basic technology tools go a long way to serve its mission.

It's the latter quality that I want to highlight here.

Starting only with an AOL account, dial-up access, a not-very-new Mac, and a list of email addresses, CMM has created a role for itself as the hub for online outreach among faith-based social action groups in the greater Boston area.


When regional faith-based organizations want to publicize an event, mobilize activists, or call a meeting, they rely on CMM to use online tools to help get the job done.  And the tools and technical skills that CMM employs for the task could hardly be simpler, and yet they are perfectly adequate.  Kudos to Claire Kashuck and CMM for applying the principles of appropriate technology!

There's no doubt that serving as a regional online message center for faith-based social activists requires time, thought, and energy - even if it doesn't requires the latest in cool geek tools.  However, as I have learned in my experience as the founder and moderator of the Information Systems Forum, this is the kind of community service that repays those who undertake many times over. 

Although the financial metaphor is perhaps not everybody's favorite one, there's no question that a mission-based organization can accrue a healthy share of social capital for itself - while increasing the total amount of social capital among its sister organizations and stakeholders - simply by undertaking the responsibility of serving as a hub for online communications with its region or sector.