- It's really all about your mission; it's not about the technology.
- Let someone else be the beta tester.
- "Ease of use" in the field of nonprofit technology is correctly defined by techno-phobic, over-worked social workers in their 50s and 60s - and not by techno-geeks.
- Open source software is not a magic solution for nonprofits, but it's an extremely strong option for the nonprofit/philanthropic sector.
- Free advice, products, and services make it possible for nonprofits to lower the risk of trying new technology - but in the long run you'll have to pay real money to have precisely the right tools for supporting your mission.
- The vast majority of first-time visitors to your organization's web site will be looking for either 1) how to contact you offline or 2) an immediate answer to a very specific question, or both. If the information they're seeking is not on your web site's home page (or if it's not completely obvious where they need to click to find the information) then your web site is failing to nurture your relationships with current and potential stakeholders.
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